You built the life. Checked every box. And you still don't recognize the person living it.
From the outside, nobody would guess. The business runs. The people around you are taken care of. But somewhere along the way you started performing a life instead of living one, and there is nobody you can say that to out loud.
My Alignment Year is twelve months of private work with Kusudi Muithi to find out who you are underneath all of it, what you were put here to do, and to put real money behind living it.
You built something real. And something is still missing.
The career. The reputation. The life that looks exactly like it was supposed to. You showed up, you pushed through, and you were there for everyone else, even when no one was there for you.
From the outside you have it together. You're the one everyone leans on. On the inside you're slowly breaking down, and you feel more disconnected from the person you actually are every single day.
The one everyone sees is capable, accomplished, holding it together. The one underneath, the real one, has been miserable, burnt out, and quietly suffocating for longer than you want to admit. You know the identity you've been performing isn't the one you were born for.
There's a gap between who you are and who you've been being. It's getting wider.
Your body is telling you.
The exhaustion that rest doesn't fix. The tension that never fully releases. The nights your mind won't shut off, even after the best day on paper. That's not stress. That's your real self trying to come out.
Your relationships are telling you.
Partners who never quite reach you, or no partner at all. Connections that start full of promise and slowly hollow out. You can be in a relationship and still feel completely alone, because intimacy requires you to show up as yourself, and you've been performing so long you're not sure how.
The imposter feeling is telling you.
It has nothing to do with your credentials. The identity being praised isn't actually who you are. You can do the work. You just know the work isn't you.
And maybe the moment that shook you most wasn't something you noticed yourself. Maybe it was someone close to you, a child, a partner, someone who really sees you, who said something that stopped you cold and made you realize they can see through it too.
You're grateful for everything you've built. And you're also quietly miserable inside it. Both things are true.
What you're feeling has a name. And it's far more specific, and far more solvable, than anything you've been told.
You've already tried to fix this.
Because that's what you do when something matters. You take action. So you invested.
- The coach
- The therapy
- The books and the courses
- The seminars and the masterminds
- The breathwork, the journaling, the inner work
Some of it helped. None of it fixed the thing underneath. Every program you invested in worked at the conscious level. The thinking, the habits, the patterns. Real work. Valuable work. But the subconscious identity, the one built for survival, approval, and performance, was still behind the wheel. Untouched. Still running everything.
The root isn't a pattern. It isn't a mindset. It isn't even a trauma. It's the identity itself. The version of you that learned to perform instead of live. That identity was never dismantled, so everything you built on top of it eventually collapsed back into the same shape.
When was the last time the attention was fully on you?
Not you performing. Not you delivering. Not you holding it together so everyone else doesn't fall apart.
When was the last time someone looked at you and said: you're the only thing that matters right now. What do you need?
That's what this year is. Not a seminar where you're one of many. Not a program where you split the attention. One person. One guide. Twelve months. The entire container built around you.
Four parts. One purpose.
The one on one retreat
You and Kusudi, alone, in a private villa. Chef, ceremony, somatic work, inner child work, and the deep coaching immersion that breaks the identity open. This is where it starts.
Twelve months of private coaching
You go home, and the work continues with Kusudi one on one. Life pushes back. The old identity reaches for the wheel. He's there every time it does, until living as the real you stops being effort and becomes who you are. Six of those sessions are in person. Three times he flies to you, and three times you fly to him.
The VIP Purpose Expedition
Ten days traveling location to location, staying somewhere extraordinary and making a real difference wherever you land. Not a retreat, and not planned until Kusudi knows who is in the room. Once the four of you are chosen, he builds it around your purposes and where each of you is in life. Where you go, who you serve, what you build there. Luxury mixed with real contribution and growing alongside the others. Private, customized, and never the same twice.
The Purpose Fund
Before the year begins you set aside $100,000 of your own money. When you discover what your purpose actually calls for, you act on it instead of waiting another year. What counts as purpose is decided together in the coaching.
Five days. One on one. Tulum.
Surrounded by nature, away from your schedule, your obligations, and the needs of others. Away from every version of yourself that other people need you to be. In that stillness, something happens. You hear your own voice. Not the one built for performance. The one underneath.
Arrive. Land. Exhale.
Your private shuttle brings you to the villa. From the moment you arrive, there's nowhere to be and no one to tend to but yourself. The performance officially pauses. Your private chef prepares your first meal, food customized to you, designed to begin healing your body from the inside out.
The evening closes with a sacred canoe and sound healing ceremony that does one thing: helps you release, drop into your body, and truly arrive. This day is about grounding.
See the blueprint.
Most people have a highway to suffering and a dirt road to fulfillment. Day 2 is about understanding why. Together, you and Kusudi uncover the unconscious blueprint that has been controlling every thought, every action, every feeling and desire you have.
You'll see yourself like you've never seen yourself before, and finally see the person you've been being that's creating everything you experience. For most clients, Day 2 is one of the most powerful days of their life.
Release the emotions.
This is the day things actually shift. Through somatic work, inner child work, and deep coaching immersion, you release what your body has been carrying. The grief, the anger, the hurt of the past. This release is what finally creates the space for the love, peace and fulfillment your spirit has been craving.
Your meals are prepared around the ceremonial work. This is an emotional day. It is also the most important one.
Become whole.
With the past seen and the present released, Day 4 is about creation. Who are you when the mask comes off for good? Together, you build the identity, the values, and the way of being you'll carry home. Anchored in who you actually are, not who you've been performing.
This is the day you meet the version of yourself that wakes up fulfilled mentally, emotionally and spiritually. The version that feels as good on the inside as life looks on the outside.
Embodiment.
Today is not about learning. It's about living. You step into the highest version of yourself. Not in theory, not in your mind, but in your actual way of being.
Maybe you find yourself floating in the turquoise waters of the Caribbean. Maybe it's stillness at a sacred cenote. Maybe you're leaping out of a plane 10,000 feet above the sea. Whatever the experience, it's designed to anchor your new identity into your body so completely that it becomes who you are.
Then you go home. And this time, you don't go home alone. The year has just begun.
Who is Kusudi Muithi, and why can he do what others can't?
Most coaches will teach you how to build a better version of the life you've been performing. Kusudi will take you somewhere the mask cannot follow.
At 18, he realized something most people never do: nobody had ever taught him who he actually was. So like most people, he looked outside himself to find it. For him, that looked like the streets. For most of the people he works with today, it looks like success. The title, the business, the life that says I made it. Different roads. Same hiding place.
Then he was shot in the head. And that bullet went straight through the identity he'd been building. The mask cracked. The performance stopped. For the first time, he had no choice but to look within.
What came out of that became a lifelong commitment: to help as many of the 5.11 billion people in this world as he can discover and live in their purpose. That commitment has put him in every kind of room. Corporate teams at Verizon. Tony Robbins' stage, by invitation. Professional sports teams. Schools. Jails. The slums of Africa. It has carried his work to over 38 countries, 180 cities and 41 states, and helped thousands of people come home to who they really are.
What he realized is this: anytime purpose is missing, there will be a sense of unfulfillment. That feeling deep inside that doesn't go away no matter how good everything is supposed to feel. The knowing that God has placed something greater inside of you. That is what purpose is. And that is what Kusudi helps people not just bring out, but embody and actualize in this world.
He didn't find alignment through a course. He found it through a true discovery within, and that's exactly where he takes you. This will be the deepest work you've ever done. You will see yourself in a way you never have before.
They said it better than we ever could.
In their own words. Unscripted. Unfiltered. Recorded at the end of their retreat, before they even had time to process what happened.
What people say after the work.
This is for you if...
THIS IS FOR YOU
- You've built enough that money isn't the question anymore. Meaning is.
- You've done the work. Coaching, therapy, programs, and it helped. But the thing underneath never moved.
- You feel the gap between who you are inside and who you've been being. And it's getting wider every year.
- You've hit every goal you set, and the finish line keeps moving. Nothing you achieve feels like enough for long.
- The people closest to you get whatever is left of you. And you can feel them drifting.
- Everyone depends on you, needs you, leans on you. And you've been giving everything to everyone except yourself.
- You've been wearing the mask so long you've started to forget there's a face underneath it.
- You feel spiritually misaligned. Disconnected from the person God created you to be, and you know you need a true mental, emotional, and spiritual reset.
- You don't want your kids to repeat the patterns you've been living. And you're ready to break the cycle and release what's been passed down.
THIS IS NOT FOR YOU
- You're still betting that hustle will fill the void.
- You want someone to validate the identity you've been performing, not challenge it.
- You think the problem is your partner, your job, your circumstances, and not the identity you keep bringing to all of them.
- You're not ready to truly look yourself in the mirror and do the deep work.
- You think this is a luxury vacation with some coaching on the side.
- You want strategies, tactics, and a roadmap. You already know it's not strategies.
- You're not done performing yet.
- You're not coachable, or not ready to change your life.
$150,000 with me. $100,000 with yourself.
Two numbers that do two different jobs. One pays for a year of Kusudi's full attention. The other makes sure that when you find your purpose, you can act on it the same week.
- Five day one on one retreat with Kusudi in Tulum. Over 25 hours of coaching over the duration of the retreat. Private villa, private chef, the ceremonies.
- Twelve months of private one on one coaching with Kusudi, including six in person sessions. Direct access to him for the full year.
- The 10 day VIP Purpose Expedition. Luxury travel and real impact, co created with the four of you.
- One of four seats. Kusudi takes four people a year.
- Set aside before the year begins.
- Spent only on what your purpose calls for, decided together in the coaching.
- Ready the day you know what to do with it, so you never wait another year for the budget.
- The reason this year produces a life, not a notebook.
Questions people ask before they apply.
If you've read this far, you already know.
Not a new strategy. Not another program that works around the edges without ever going to the root. Something in you has known for a long time that this isn't about doing more. It's about becoming who you actually are.
- Your body has been telling you.
- Your relationships have been telling you.
- The gap between the life you're living and the life you know is possible has been telling you.
Your mind will always manufacture a reason to wait. Another season. Another thing to get through first. When things settle down. But things don't settle down.
Apply for My Alignment Year.
A conversation, not a commitment. If it's not the right fit, we'll say so. If it is, we begin.
Apply for My Alignment Year
Four people a year. Kusudi reads every application himself and reaches out within 24 hours.